Monday Motivation: Model Search

Posted on 28th Aug 2017 Categories: Fashion

Monday morning. For many it can bring on a serious case of sadness as we wave goodbye to the weekend and begin to think about what lies ahead over the next few days. So how do you combat the “Monday Blues”? In almost every magazine article and blog post you’ll find similar advice:

1. Get extra sleep on Sunday night.

2. Wake yourself up with a splash of cold water in your morning shower.

3. Have a strong coffee.

4. Compile a “to-do” list that keeps you focussed and organised instead of feeling overwhelmed.

All good ideas but having woken up feeling slightly under the weather, I need something a bit more exciting to kick-start my working week. Luckily, I have the perfect job for today…

According to research, looking at someone or something beautiful is proven to make you happier. Although that sounds somewhat superficial, I’m willing to give it a try as I have the pleasure of choosing models for our 2018 brochure. It’s a tough job, but someone has to do it!

So, what should I be looking for in a fashion model? After serious consideration, I don’t think binge watching re-runs of Britain’s Next Top Model can be classed as research (*sigh*) so I’ve settled for advice courtesy of (a photography news website):

1. When examining a model’s portfolio, the first thing you want to look for is variety - the model’s ability to express and emote feelings, as well as their ability to demonstrate a range of dynamic poses.

2. Experience is key therefore a model who has worked with different photographers suggests they’re up to almost any challenge.

3. Having organised the clothing/product, location and a photographer (from experience, I know this takes a lot of time and effort) the last thing you want is a model that cancels last minute. Try to avoid this by looking for references. A model with an extensive portfolio has worked with many different professionals and is a good sign that they take what they do seriously. If a model is agency-represented, then that is also a sign that they consider their modelling to be a profession and are likely to be more reliable and committed.

4. Keep in mind what genre you’re planning to shoot. Are you casting for a high-fashion editorial, swimwear, lifestyle, or commercial images? While there are models who can easily adapt to any genre, usually they are positioned for specific genres, and that’s what you’re going to want. For example, if you’re casting for a country sports catalogue (like us), a beauty model may be too delicate and not the ideal choice. If you can cast a model who is inspired by the theme or style that you're shooting, the results will be at their best.

5. When contacting a model that you wish to cast for your shoot, keep in mind that first impressions are vital. If this is your first communication with the model, then respect their time and provide them with as many details as possible - for example; the theme, potential dates and preferred location. Providing a model with this information early on will greatly increase your chances of a positive response as it demonstrates that you're serious about the project.

Having read all the advice, I’m now informed and ready to start. The kettle is on, biscuit tin open (the toned abs and slender legs on display on my iPad will hopefully stop me over indulging), feet up... Can all Monday’s be like this?

I'll reveal my choice soon!

Ashley x